Our focus is not only on the delivery of unique and successful hotel experiences, it is also on promoting our value-engineered service delivery model to safeguard project investments and deliver superior returns.

Our Lifestyle

Full-service hospitality platform

Smartotels is a hospitality and asset management firm headquartered in Dubai, United Arab Emirates, providing comprehensive management services with a focus on developing and operating hotels under its unique proprietary lodging brands.

Highly-experienced management

Smartotels’ leadership has over 20 years of experience in hotel operations, asset management, real estate finance and transactions, development and advisory across four continents, and has proven strategies and achieved results with managing branded and independent limited-, select-, and full-service hotels and resorts.

Global Stakeholder Relationships

The Firm has established strategic relationships with leading real estate development, architecture, branding, technology, and digital firms worldwide. The executive team at Smartotels has established networks with global leaders of prominent investment banks, institutional private equity firms, and transaction advisors throughout the Middle East, Africa, East Asia, Europe and North America.

SMART is at the core of our
     (H)OTELS management approach:

Specific Measurable Assignable

Realistic Time-related

-- Dr. George T. Doran (1981)

  • Smartotels' aim is to instill creativity in a lodging market inundated with archaic products and service delivery experiences.
  • Smartotels achieves its vision of success through passion, hard work, reliability and transparency – all critical components of its relationships with owners and investment partners.

As hotel real estate managers, the Firm aims to promote a progressive attitude that focuses on four principle values


promoted through compassion, efficiency, attentiveness and endearment


a focus on fostering creativity, dedication, teamwork and passion


a fundamental business practice that is integrated in all aspects of the Firm


the foundation of the Firm’s professional bearing

Our people are our most important resource. We continuously strive to cultivate and sustain a diverse work environment and workforce, while focusing on attracting accomplished, passionate and dedicated individuals to drive creative solutions.



Founder + Managing Partner

An avid traveller and hotel aficionado, Tarek M. Daouk enjoys exploring and discovering hidden gems of hospitality around the world. His career took him from hotel operations to Wall Street, yet his appreciation and passion for the lodging industry remains unaltered. Turning his passion into practice, he founded Smartotels, a UAE-based world-class hotel real estate investment and full-service hospitality and asset management firm that provides a broad range of management services with a focus on developing and operating hotels under its unique proprietary hotel brands.