Having held senior roles at global hotel companies coupled with their young and dynamic spirit, the executive team at the Firm recognizes that there needs to be a significant change in the way hotel brands are marketed to customers and in the way they are operated.
The traditional model to branding and operations is archaic; market dynamics are dictating the change.
Smartotels has embraced and directed this change by enabling technology, timeless design, a unique service culture and progressive sales and marketing strategies throughout every component of its service delivery chain and customer journey. Smartotels' flagship proprietary brand, FORM Hotel, will allow guests to customize their own hotel experience, ensuring that they only purchase what they value, and nothing that they don't.
FORM Hotel is a pioneering lodging brand that offers business and leisure travelers accessible high-quality hotel fundamentals with the flexibility of add-on service and amenity options in a technologically-advanced, design-forward and sustainable environment.
For more information about FORM Hotel, please visit www.form-hotel.com
HotOIL™ (Hotel Operational Intelligence Layer) is an enterprise application system designed and developed by Smartotels with MKG Group; the advanced middleware tool uses unique operations workflow algorithms to ensure comprehensive data optimization, systems application agility, and workflow management efficiency.
A bespoke hotel experience designed to provide you with everything you value, nothing you don't.-- Tarek M. Daouk, Founder
/ All-day dining lifestyle restaurant
/ Rooftop infinity pool
/ Fully-equipped rooftop gym
/ Specialized design boutique
/ Technology-focused boardroom
Location: Dubai, United Arab Emirates
Several properties are in various stages of development, stay tuned!