Our focus is not only on the delivery of unique and successful hotel experiences, it is also on promoting our value-engineered service delivery model to safeguard project investments and deliver superior returns.

Our Lifestyle

Full-service hospitality platform

Smartotels is a hospitality and asset management firm headquartered in Dubai, United Arab Emirates, providing comprehensive management services with a focus on developing and operating hotels under its unique proprietary lodging brands.

Highly-experienced management team

Smartotels’ leadership team has over 40 years of combined experience in hotel operations, asset management, real estate finance and transactions, development and advisory across four continents, and has proven strategies and achieved results with managing branded and independent limited-, select-, and full-service hotels and resorts.

Blue-chip Shareholders

Smartotels’ shareholders have global balance sheets that cover a wide range of industries including real estate, healthcare, fresh produce, construction, technology, aviation, renewable energy, insurance and manufacturing.

Global Stakeholder Relationships

The Firm has established strategic relationships with leading real estate development, architecture, branding, technology, and digital firms worldwide. The executive team at Smartotels has established networks with global leaders of prominent investment banks, institutional private equity firms, and transaction advisors throughout the Middle East, Africa, East Asia, Europe and North America.

SMART is at the core of our
     (H)OTELS management approach:

Specific Measurable Assignable

Realistic Time-related

-- Dr. George T. Doran (1981)

  • Smartotels' aim is to instill creativity in a lodging market inundated with archaic products and service delivery experiences.
  • Smartotels achieves its vision of success through passion, hard work, reliability and transparency – all critical components of its relationships with owners and investment partners.

As hotel real estate managers, the Firm aims to promote a progressive attitude that focuses on four principle values


promoted through compassion, efficiency, attentiveness and endearment


a focus on fostering creativity, dedication, teamwork and passion


a fundamental business practice that is integrated in all aspects of the Firm


the foundation of the Firm’s professional bearing

Our people are our most important resource. We continuously strive to cultivate and sustain a diverse work environment and workforce, while focusing on attracting accomplished, passionate and dedicated individuals to drive creative solutions.

Leadership Team


Founder + Managing Partner

An avid traveller and hotel aficionado, Tarek M. Daouk enjoys exploring and discovering hidden gems of hospitality around the world. His career took him from hotel operations to Wall Street, yet his appreciation and passion for the lodging industry remains unaltered. Turning his passion into practice, he founded Smartotels Hospitality International LLC, a UAE-based world-class hotel real estate investment and full-service hospitality and asset management firm that provides a broad range of management services with a focus on developing and operating hotels under its unique proprietary hotel brands.


Chief Operating Officer

Siegfried grew up in a family of hoteliers on the Italian Riviera, which ultimately drove his passion and commitment to the lodging industry. Having lived in seven countries, Siegfried embodies a cross-cultural sensitivity that supports his ultimate passion for providing remarkable customer service.

Board of Directors

Tarek M. Daouk
Chairman & Managing Partner
Mohammed Abu Ghazaleh
Managing Director, AG Investments
Haya Al Bitar
Business Development Manager, Lama Holding Company
Nikesh Daryani
Partner & Managing Director, Daryani General Trading
Lama Kanazeh
Managing Director, Investor Relations &
Business Development Group, The Blackstone Group L.P.
Samer Sarraf
Founding Partner & Fund Manager,
Amwal Capital Partners
Hasan Yabroudi
Projects Director, Dubai Contracting Company LLC

Mr. Tarek M. Daouk is Chairman and Managing Partner at Smartotels and is responsible for overseeing the corporate direction and strategy of the Firm, focusing on growth, innovation, customers, and leadership.

Prior to founding Smartotels, Mr. Daouk was Head of Hospitality at Goldman Sachs's Realty Management Division in Europe responsible for hotel acquisition, asset management and disposition activities. Prior to his time in Europe, Mr. Daouk was involved in hotel acquisitions for the Whitehall Street Real Estate Funds in the U.S.

Before joining Goldman Sachs, Mr. Daouk worked at InterContinental Hotels Group in the Development Division of the Americas regional office. Prior to InterContinental, Mr. Daouk was a management consultant in the Hospitality & Leisure Practice of PricewaterhouseCoopers L.L.P.

Mr. Daouk received a BSc in Hotel Administration with distinction from Cornell University and a MSc in Real Estate Development from Columbia University.